She is cutting a differnt type of forum alongwith collaleral base on pinko marketing !!
I am seeing a slightly differnt variations of hybrid model of serth godin - purple cow type of thing !!
Move towards "authencity" as one of the foundations and pillars of the stategy.
Oh gosh - the long tail again :)- 'nuff said !! And the riya mac sceanrio !!
Tara makes a good "VOC" - voice of the community. (Note to self: is this not part of the community of practice ?)
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