Open source marketing

Open-source web browser Firefox has good buzz, and not just because it's mounting a fundraising effort to buy a full-page ad in the New York Times.

Here's a $100,000 question: Is raising money for a six-figure full-page newspaper ad open-source marketing, as some call it? Perhaps, if you accept the premise that the Mozilla Foundation (the open source organization behind Firefox) is relying on its customer evangelists to fulfill a marketing goal. (As of this writing, more then 9000 have have contributed money toward the ad campaign.) The fundraising effort has parts of the blogosphere talking, but arguably that's due the participatory framework of evangelist involvement"

via : ChurchOfTheCustomer