Tuesday, August 01, 2006

Bloglines - Markets are...

Bloglines user PeterDawson (slash.pd@gmail.com) has sent this item to you, with the following personal message:

No.. !!, markets are not about sellers and buyers. Lovemarks and hughtrain differs !!


Markets are infinitive !! Go.. and dicypher that !!


::HorsePigCow:: life uncommon
Marketing? Me? I spend a good deal of time railing against marketing and consumerism, but I am by profession a marketing ...erm... professional. People are individuals, not 'targets'; they are producers, not consumers; and 'we' (being marketers) are 'they' and 'we' should never forget that. I call my technique Pinko Marketing - Commons-Based Unmarketing.

Markets are...

By miss rogue

They were once upon a time spaces...
Then somewhere along the way they became targets (*shudder*)...
Then they became conversations...
And now Doc says they are relationships...
Personally, I think Markets are a figment of our imagination...a dream...a result of wishful thinking.

We think they exist because we want them to. There are people who need stuff and there are more people who provide/create/etc. stuff, who are also people who need stuff. And these people are flowing back and forth between those two 'worlds', which aren't worlds at all - there is really only one world. So, in essence, there are really only people and sometimes we need stuff and sometimes we sell stuff.

To reduce these complex relationships to a monolithic idea of a market, actually seriously understimates the possibilities of how these relationships can further us in general.


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