Monday, December 17, 2007

How to Get 16 Million Facebook Application Users?

This is an interesting read to the degree that one has 16Million users within 10 weeks. Thats quite a high velocity and traction in a short period of time.

"e answer is simple. Run a facebook class at Stanford. Facebook Class instructor Dave McClure reviews the amazing results from the class. You will see that the lesson here is multiple iterations of applications and a 2 pronged focus on virality and engagement of the facebook applications.

[..]

Dave McClure also covers his infamous Pirate Model for customer life cycle: AARRR
Acquisition
Activation
Retention
Referral
Revenue"

Is this model compareable to the CMM, SDLC, Agile etc ?? Worth take some serious notes on this model

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