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PeterDawson (slash.pd@gmail.com) has sent this item to you, with the following personal message:
interesting view point.. the older generation needs to be factored in in the consumergraphics !
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| The "right" 15 words can reframe a major issue. And I found 'em, for me, relative to one of my "Top 10" strategic business concerns. New (and damn good) book from AARP boss Bill Novelli, 50+: Igniting a Revolution to Reinvent America. Stop the clucking, already. Of course it's institutionally self-serving. But that doesn't keep it from being damn good. And here is the turn of phrase I love: "People turning 50 today have more than half of their adult life ahead of them." That's it!
Listening you teen-obsessed weenies [oops, marketing "geniuses"]?
Trillions upon trillions of bucks.
Lots and lots of time.
And energy.
And: Eager to spend. Repeat: MORE THAN HALF! Posted by Tom Peters | Comments? | | | | |
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